A reporter investigated the cost of a Cadbury milk chocolate Freddo with various stores and the most expensive is baffling.
Many of us use the good old ’10p Freddo’ as an inflation indicator, especially now that the cost of living is on the rise.
In 2022, the average cost of a Freddo is 30 pence, which is a 200% increase from 1990.
From the cheapest to the most expensive places to buy the candy, the list is as follows:
5. Home Bargains – 85p for five (17p each)
It looks like the discount store has lived up to the billing with only 17p worth by Freddo if you buy a five-pack worth 85p. Not quite the 10p we’re all familiar with, but sadly those days are well and truly over.
4. B&M – £1 for five (20p each)
Another big discount store has kept its promise to sell cheap goods by pricing its Freddos at £1 for a pack of five, which works out to 20p each.
For enthusiasts, it may also be worth mentioning that B&M also offers “milky top” versions of the candy (half white chocolate and half milk chocolate).
Notably strawberry flavored Freddos are on offer at £2.99 for a bag of 12, if you fancy it.
3. Smith’s Cavern News, Snack&Bargain in Liverpool Central – 25p
One of Liverpool’s off-licences offers the cheapest price per individual Freddo at 25p, which is still 5p below the average price.
2. Tesco and Sainsbury’s – 30p
As for large supermarkets, 30p is the price in Liverpool, while online retailer prices are 26p for Tesco and 25p for Sainsbury’s.
1. WH Smith, John Street South – 49p
Well, 19p above the average price is something and WHSmith would have one of the most expensive Freddos in the country.
Well, fun fact.org argued that Freddos is not necessarily the best measure of inflation, while suggesting that the price of chocolate has risen five times faster than inflation.
They say: “More generally, Freddos are not a good measure of inflation. The price of Freddos rose about five times faster than inflation from 1999 to 2017, but the minimum wage also outpaced inflation. during this period.”